Forward Deployed Product Manager • enterprise AI • customer reality

Where customer reality meets product.

I’m a Forward Deployed Product Manager at Gradial helping enterprise teams turn ambiguity, customer friction, and complex workflows into AI-era systems that actually work.

Ryan Yepsen in a blue blazer outdoors
What I do

I help complex work become clearer, calmer, and more useful.

My work sits between product, implementation, customer success, engineering, and the operating reality of enterprise teams adopting new technology.

Translate customer friction into product signal
Align teams around outcomes, not activity
Operationalize AI workflows inside enterprise systems
Lead through ambiguity without fake certainty
Selected work

Strategy is nice. Momentum is nicer.

A few examples of how I approach messy, high-stakes work where the real problem usually isn’t what it first appears to be.

Case study

From Activity to Actual Progress

I stepped into a large internal initiative where everything looked busy, but very little of substance was getting delivered.

  • Reframed the problem from execution to alignment and prioritization
  • Introduced a lightweight PI-style planning model with real commitment
  • Aligned business and engineering around shared outcomes and tradeoffs
Case study

Turning Fragmentation into Forward Motion

On a complex Adobe Commerce deployment, the issue wasn’t purely technical. It was coordination.

  • Redesigned team structure into paired BC/TC pods with offshore ownership
  • Created clearer accountability from discovery through delivery
  • Moved the group from stalled progress to consistent delivery
Perspective

How I Think About Delivery

Most delivery problems are system problems in disguise.

  • Clarity beats activity
  • Alignment beats speed
  • Good systems make good outcomes more likely
Signals

What tends to show up in the work.

“Makes complicated things feel workable.”
From a cross-functional partner navigating a complex transformation effort
“Human-first without losing operational rigor.”
From a former teammate
Field Notes

Observations from inside the machine.

Short essays on AI, identity, product work, MarTech transformation, and the systems that make execution either easier or unnecessarily painful.

View all Field Notes →
About

A builder of clarity, momentum, and better ways of working.

I’m a Forward Deployed Product Manager at Gradial, based near Detroit, with a background in enterprise transformation, MarTech, and cross-functional execution.

I’m especially energized by ambiguous environments: places where the work matters, the constraints are real, and success depends on more than following a template. That usually means aligning teams, untangling incentives, building trust, and creating a path forward people can actually believe in.

At my best, I bring calm, clarity, and momentum to messy situations. I like building systems that make good work more likely without sanding off the human part in the process.

Contact

Interested in enterprise AI, product, or making complex work less ridiculous?

I’m always up for a smart conversation about forward deployed product work, AI workflows, digital experience, leadership, or the systems that help teams actually move.